Volume 2 · Issue 4 (2025)
Innovative Applications of Majiayao Pottery Patterns in Cultural and Creative Product Design Within the Framework of Iconology
Dan Xiao
Faculty of Art, Lanzhou University of Finance and Economics, Lanzhou 730101, Gansu, China
Abstract: This paper focuses on the application of Majiayao pottery patterns in cultural and creative product design. Currently, most academics focus on the archaeological and historical layers of painted pottery and pay insufficient attention to the application of painted pottery patterns in cultural and creative design. Therefore, this study aims to explore how the innovative design of colored pottery patterns in Majiayao can promote the dissemination of colored pottery culture. Using a systematic literature review method, the study collected 21 published papers related to the cultural and creative applications of painted pottery patterns in Majiayao during the period of 2011-2025 through the Web of Science and Google Scholar Academic Search databases. The study found that Majiayao pottery patterns have rich cultural connotations and market potential in the design of cultural and creative products, and that cultural inheritance and innovation can be effectively achieved through the combination of iconographic interpretation and modern design methods.
Keywords: Colored Pottery Culture; Pattern Design; Majiayao Colored Pottery; Cultural and Creative Products; Iconography
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