Innovation Series: Advanced Science (ISSN 2938-9933, CNKI Indexed)

Research on Training Strategies for Tourism English Professionals in Hainan Free Trade Port under the Background of Culture-Tourism Integration

Cheng Huang^*

Foreign Language Teaching Department, Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China

Corresponding Author: Cheng Huang (287561557@qq.com)

Abstract: Against the background of culture-tourism integration, the construction of Hainan Free Trade Port as an international tourism and consumption center has raised new requirements for tourism English professionals, who should possess linguistic competence, cultural literacy and professional expertise. This study examines the competency demands of the free trade port’s tourism industry for English professionals, and defines the core position of local cultural resources in their literacy structure. It investigates the current situation of tourism English professional training in Hainan’s colleges and universities, diagnoses the mismatch with the needs of culture-tourism integration, and analyzes the key factors restricting training quality. It systematically constructs training strategies from four dimensions: curriculum system, teaching mode, industry-education integration, and value guidance. The research aims to provide theoretical basis and practical guidance for the teaching reform of tourism English majors in Hainan’s universities, and cultivate high-quality tourism English professionals who are proficient in language, familiar with culture and good at communication.

Keywords: Culture-tourism integration; Hainan Free Trade Port; Tourism English; Talent training; Industry-education integration

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